YA-MAN Recorded The Top Sales In A Beauty Device Category*1 At Chinese Tmall’s Singles Day For 6 Consecutive Years.
A beauty device manufacturer YA-MAN LTD. (CEO: Kimiyo Yamazaki, The head quarter location: Koto-ku, Tokyo), achieved the top sales record and share on 11th November Singles Day in an electrical beauty device category*1 of Tmall for 6 consecutive years. Singles Day is known as the biggest EC sales event in the World, and Tmall is the biggest EC shopping platform in China.
There is a continued interest in professional anti-aging treatment in China. This year’s new model ‘Bloom WR STAR’ and ‘Photo PLUS Prestige S’ which is popular in Japan too, boosted the sales. Live Commerce is the continuing major sales platform from the last year. We used a super KOL (18 million Weibo followers) 薇娅（VIYA）and dermatologists whose activities are based on an expert committee launched on ‘ASIA ANTI-AGING SKINCARE SUMMIT 2021’ in October, for our live streaming. YA-MAN was also the only company from a beauty device category which ranked in the ‘9 brands achieving 100 million yuan sales’*2 at a brand’s live streaming without KOL YA-MAN will continue to provide the right knowledge and safety to our customers as the leader to foster a healthy market. 
※From left to right：Live Commerce by a super KOL 薇娅（VIYA）, by a YA-MAN flagship store’s local staff, a dermatologist Ms. Zhang Zheng, the CEO of YA-MAN joined from Tokyo
■Best sellers sold on Singles Day
●YA-MAN TOKYO JAPAN／Bloom WR STAR
The latest model of ‘Bloom’ series is very popular in China, which focuses on RF technology. This RF aging care*3 facial beauty device is equipped with ‘Triple Boost RF’ technology and EMS to get noticeable facial lifting care*4 results in just 6 minutes. The ‘Triple Boost RF’ technology combines 3 different types of RF (Radio Frequency) waves. The model was launched in July in China, and in October in Japan at limited stores.
Bloom WR STAR’ product page：
https://www.ya-man.co.jp/en/products/bloom-wr-star.php
●YA-MAN TOKYO JAPAN／Photo PLUS Prestige S
With proven beauty technology, this device takes a thorough approach to a range of adult skin concerns with beauty-salon-like functions concentrated into five simple modes. Equipped with YA-MAN’s original penetration technology,‘DYHP (Dynamic Hyper Pulse)’ dynamically works on the deep layers of the stratum corneum and muscle tissues. The device is equipped with special RF feature to treat the eye area with warmth.
Photo PLUS Prestige S’ product page：
https://www.ya-man.co.jp/en/products/photo-plus-prestige-s.php
*1 A category of electrical beauty device: including facial beauty device, beautifying rollers, body-care beauty devices, epilators and facial steamers
*2 In the first one week of a pre-order period
*3 Age appropriate care
*4 Refers to upward movements of the device
*5 Up to the stratum corneum
※ The information above is as of the date of the announcement. Please note that the information may differ from the latest updates.
