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13 Nov.2020

YA-MAN Recorded The Top Sales In The Beauty Device Category At Chinese Tmall’s `Singles’ Day’ For 5 Consecutive Years.YA-MAN Renewed Its Own Historical High Sales Record In 2019

A beauty device manufacturer YA-MAN LTD. (CEO: Kimyo Yamazaki, The head quarter location: Koto-ku, Tokyo), recorded the 5 years consecutive top sales record and share on 11th November Singles Day in a beauty device category*1 of Tmall. Singles Day is known as the biggest EC sales event in the World, and Tmall is the biggest EC shopping site in China. YA-MAN sold ‘Bloom WR’, ‘Photo PLUS Prestige S’ and such other popular items in Japan.

※1 A category of electrical beauty device category: including facial beauty device,
beautifying rollers, body-care beauty devices, epilators and facial steamers

YA-MAN’s Singles Day total sales at Tmall continued to grow in this year, and renewed its own historical high sales record in the beauty device category. Although the period of sales settlement dates has spread out to 1st ~3rd November too in this year due to COVID-19, YA-MAN recorded the sales exceeding 1 hundred million RMB per day and became the only one ‘brand of one hundred million yuan’ in the beauty device category for 3 consecutive years. Simultaneously, an EC store ‘YA-MAN flagship store (雅萌旗艦店)’ on Tmall also recorded sales over one hundred million RMB in one day as a single shop for 2 consecutive years.

This year’s new RF beauty device ‘Bloom WR’ (on the center-right of the photograph above), and ‘Photo PLUS Prestige S’ (on the center-left of the photograph above) which is a popular item in Japan too, lead the sales on Singles Day 2020.
YA-MAN has sold out its inventory during 25 seconds live-commerce with a super KOL 薇娅(VIYA), who has over 14.87 million followers on Weibo.