Brand Story

Experience life-changing results
with the power of minerals

ONLY MINERALS is a Japanese mineral-based cosmetics brand by YA-MAN,
a beauty appliance manufacturer that seeks the natural beauty of skin.
It’s been over a decade since we first encountered a U.S. cosmetic
line make with natural minerals. We began importing them into Japan
because of how incredibly gentle they were on the skin.
As we expanded, we developed more products
tailored to Japanese preferences.

We aimed for more delicate textures and finishes fitting for Japanese skin.
After developing the best techniques, we were able to launch a homegrown
Japanese mineral cosmetics brand, ONLY MINERALS, in 2007.
Today, we are proud to offer an extensive lineup of color-rich cosmetics
made almost exclusively from minerals and
other naturally derived ingredients,
skincare solutions that work seamlessly
with our facial beauty devices, and many other unique items.


Dress, protect and
treat the skin around-the-clock,
toward beauty that
has never been seen before

What’s the power of minerals?
Minerals are gentle and natural ingredients that protect
the skin from UV rays and other harmful irritants.
They also rinse off easily with soap and water,
preventing over-cleansing and clogged pores.
The power of minerals includes its unlimited possibilities
to support skin’s natural beauty
by inheriting its energy from the earth.

Certain minerals such as zinc oxide and sulfur
have been approved as active
ingredients and are recognized to deliver high skincare benefits.
Skin that is constantly in contact with minerals through makeup
and skincare will help your skin look and feel beautiful.
We want every woman to experience the confidence
mineral makeup can bring.

Our commitment to you

we are committed to six core principles.

Premium minerals sourced from around the world

We only use the finest quality minerals sourced from Japan and around the world. Our products go through certain processing techniques to give them a creamy texture and ensure that our skincare products are gentle enough to be used with our facial beauty devices.

Naturally derived ingredients

In order to maximize the benefits of minerals, we insist on using only gentle, naturally-derived ingredients.We will never use any of the following artificial ingredients in any of our products.

ONLY MINERALS products will never contain
Synthetic dyes*
Synthetic fragrances
UV-absorbing agents
Mineral oil
Petroleum-based surfactants

*Tar-based dyes

Gentle enough to rinse away with soap and water

Nearly every one of our products from our base makeup and foundation to our eye makeup, lipstick and blush can be easily rinsed away with soap and water.
This allows users to avoid harsh cleansers that can dry out skin and helps minimize stress and damage to the complexion.

Beauty starts with healthy skin

By eliminating the stress that long-term cosmetic use can cause, skin naturally becomes healthier and more radiant. The use of skincare products made from premium minerals and a wide variety of beauty ingredients only adds more beautifulness over time.

Polished beauty in less time

Our carefully designed brushes and other tools are made to ensure that busy women can quickly and effortlessly get exactly the look they want.
And the longer premium minerals are left on the skin, the more they blend seamlessly with skin’s natural oil and perspiration to ensure a lasting polished look.

The future of mineral-based cosmetics

Ten years ago, ONLY MINERALS was the first company to introduce mineral-based cosmetics to Japan.
Today, we are building a fresh presence as the ultimate name in natural cosmetics.
By integrating ONLY MINERALS products with YA-MAN’s exclusive beauty technologies, we intend to continue defining the future of the natural cosmetics industry.