Photo PLUS Shiny NEO

Evolved 3MHz and more powerful EMS*1
YA-MAN’s proprietary technology "DYHP" achieves higher quality skincare, by delivering beauty ingredients to every corner of the stratum corneum.
It provides a fine-tuned approach to skin concerns that change daily.
DAILY Mode takes just 3 minutes per treatment with 3MHz RF. WEEKLY Mode offers more complete skincare with Triple RF in "DYHP" technology.
From cleansing to moisturizing and firming*2, it provides more moisture and firmness than conventional products*1.

*1 Comparison with YA-MAN previous model (M18-YL)
*2 Cooling the skin for treatment

Photo Plus Shiny NEO

Chosen #1 for 4 years in a row
“Marketing Trends Data for Beauty Appliance/Health Appliances 2020” (Fuji Keizai Co., Ltd.)
Performance for 2018–2019

“Marketing Trends Data for Popular Home-care Facial Beauty Device in the New Normal” (Fuji Keizai Co., Ltd.) Performance 2020-2021


Over 4 million units of RF Beauty Device Series are sold*.
*Number of sell-in units counted from October 2013 to the end of September 2022. (Source: in-house research)

4 million Units sold


Photo PLUS Shiny NEO tackles
11 skin problems

  • Lack of skin moisture
  • Firming care*1
  • Lifting care*2
  • Training mimic muscles
  • Skin transparency*3
  • Clogged pores*4
  • Eliminate dead skin cells
    and dullness
  • Pore tightening*5
  • Fine wrinkles
    around the eyes*1
  • Firming care
    around the eyes*1
  • Make-up sits
    well/radiant skin*1

*1 Moisturizing skin with iontophoresis *2 Refers to an upward movements of the device *3 Skin appearance due to moisturization *4 Due to accumulation of dirt and grime *5 Cooling the skin for treatment

10 functions
in just this one device

  • DYHP
  • Triple RF*
  • High-frequency EMS
  • Low-frequency EMS
  • Ion derivation
  • Iontophoresis
  • Micro-current
  • Red LED
  • Blue LED
  • Cooling

* 1, 2 and 3 MHz

Device Summary

DAILY Mode and WEEKLY Mode becomes more powerful.


Newly equipped with 3MHz RF of professional level*.
By adjusting the levels of iontophoresis, RF, and EMS, your 3 minutes daily care becomes special.


Four modes from CLEAN to COOL approach various skin problems and provide luxurious treatment like an esthetic salon in 13 minutes.

* A frequency equivalent to that of our professional equipment.

Before After

YA-MAN’s proprietary technology "DYHP(Dynamic Hyper Pulse)" enables high-penetration*1 x lifting care*2

The "DYHP" has been further evolved with the addition of a 1-3 MHz triple RF. This delivers moisture deep into the skin*1 and lifts the skin*2. It can be used for both daily and once-a-week intensive care. Photo PLUS Shiny NEO is a multi-functional beauty device which approaches 11 skin concerns with just this one unit.

*1 Up to the stratum corneum
*2 Refers to an upward movements of the device

Device Heads

YA-MAN’s unique rounded head gives a gentler touch on the skin

The dome-shaped head gives a smoother touch to the skin. Medical grade stainless-steel electrodes are adopted.


Steady 3-minutes Daily Care

DAILY Mode can easily be incorporated into busy everyday life as it takes just 3 minutes per treatment. The output levels of Iontophoresis, EMS, and LED are adjustable, enabling the mode to be used every day for moisturizing and facial muscle care.


Frequency of use: Daily, Output: 3 levels
*Use without cotton pads. The output levels of EMS, Iontophoresis, and LED are adjustable so that DAILY Mode can be used every day.

Triple RF

Warms skin with high-frequency 3 MHz radio frequency.


Delivers beauty treatments to the deep layers*.
* Penetrates to the stratum corneum

20% UP!EMS

Provides skin care using red LED.

3 times UP*LED (Red)

EMS reaches the deep layers of the muscle tissues, stimulating the facial muscles that support the foundation of the skin.
* Comparison with YA-MAN's previous model (M18-YL)


Through Luxurious Weekend Care

Give professional salon grade care to your skin during the weekends while saving the time needed for skin care during the weekday. The 4 modes work on various skin concerns.

  • RF
  • Ion Cleansing
  • Vibration
RF (radio frequency) gradually warms the skin, adsorbing dirt in the pores.
  • Triple RF
  • DYHP
  • LED (Red)
Originally developed penetration* technology
With YA-MAN’s original DYHP (Dynamic Hyper Pulse) program, the device dynamically targets the deep layers of the stratum corneum and muscle tissues to deliver moisture. Photo care using red LED is also provided at the same time.
* Total units of the RF beauty device series shipped between October 2013 and the end of August 2020 (Source: in-house research)
  • RF for the eye area
  • Micro-current
Warm and delicate treatment for around the eyes
With RF (radio frequency) and a low micro-current, the mode gently cares for the delicate skin around the eyes, leading to a bright impression of the eye area.
  • Cool
  • LED (Blue)
Provides skin-firming care* using Cooling and LEDs (Blue)
* Cooling and caring for the skin

Actual feeling value after using DYHP Mode

[Testing Method]
Subjects:Fourteen women in their 30s through 50s took part in the study. Applicable model:YJFM18N, Previous model:M18-YL Apply ❛DYHP( Dynamic Hyper Pulse)❜ Mode on one side of the face for two-and-a-half minutes. Its assessment items were evaluated on a scale from ❛ 1.Dissatisfied ❜ to ❛ 7. Very satisfied ❜. Total percentage of top 5-7 score scales were recorded.

* The test result does not guarantee its efficacy.
* Results may vary among individuals

Compare Graph

Vitamin C permeates deep into the skin cells with DYHP*

[Testing Method]
[Human tape stripping test]
Compare the results of using M18 with (1) the power turned off and (2) DYHP Mode Subjects : 10 males The date of the test : August 2022

* Up to the stratum corneum


Photo PLUS Shiny NEO
Product Code
Product Name
Photo PLUS Shiny NEO
  • Triple RF*
  • DYHP
  • EMS
  • Iontophoresis
  • Ion Cleansing
  • Vibration
  • Red-Blue
  • Microcurrent
  • Eye Lift
  • Cooling

  • Global
Charging Time
approx. 3 hours
Operating Time
approx. 30 minutes
Recommended Usage
DAILY MODE : every day
CLEAN, DYHP, EYE CARE, COOL MODE : 2-3 times a week
Main body (with cotton stopper): approx. W47 × D44 × H176 mm
Main body (with cotton stopper): approx. 210 g
Country of Origin
Charging base, USB charging cable, Cotton stopper, User's Manual


How much of the skin lotion should I use each time?
As a general guide, when using cotton pads, be sure the entire electrode head is moistened with skin lotion. We recommend adding more skin lotion if you feel there is not enough.
What is the recommended frequency and duration of use?
The recommended times are:
[Daily Care]
・ DAILY Mode: 3 minutes per treatment, once a day

[Weekly Care]
・ CLEAN Mode: 3 minutes per treatment, once a day, 2 to 3 times a week
・ DYHP Mode: 5 minutes per treatment, once a day, 2 to 3 times a week
・ EYE CARE Mode: 2 minutes per treatment, once a day, 2 to 3 times a week
– If you are concerned about dryness of the skin around the eyes, we recommend using the device for 2 minutes per treatment, twice a day, 5 times a week.
・ COOL Mode: 3 minutes per treatment, once a day, 2 to 3 times a week
– Adjust the frequency of use, such as by using the device 2 to 3 times a week while observing the condition of your skin
Do not use Daily Care and Weekly Care (except in EYE CARE Mode and COOL Mode) on the same day.
The above is also recommended if you only use one mode separately.
I don’t feel any warmth from the RF when using the device in DAILY/CLEAN/DYHP/EYE CARE Modes.
Move the electrode head more slowly or press harder against the skin surface. It is also possible that the moisture on the cotton pad is insufficient. Add more skin lotion or gel.
The cotton pad is not picking up any dirt.
Dirt is removed even though it may not be visible on the cotton. The amount of visible dirt on the cotton can vary among individuals.
The electrode head does not warm up when I use RF Mode.
The RF does not warm the electrode head. Rather, it uses the power of radio frequencies to warm your skin.